{"id":309,"date":"2014-07-02T08:33:14","date_gmt":"2014-07-02T06:33:14","guid":{"rendered":"http:\/\/piotrgabriel.pl\/wiki\/?p=94"},"modified":"2021-06-29T06:56:20","modified_gmt":"2021-06-29T04:56:20","slug":"zapowiedziana-likwidacja-google-authorship","status":"publish","type":"post","link":"https:\/\/piotrgabriel.pl\/wiki\/zapowiedziana-likwidacja-google-authorship\/","title":{"rendered":"Zapowiedziana likwidacja Google Authorship"},"content":{"rendered":"

\"Google-Authorship2\"Google Authorship (dla tych co nie znaj\u0105 tego terminu) to kr\u00f3tko m\u00f3wi\u0105c obrazki autora umieszczane po lewej stronie wynik\u00f3w wyszukiwania w wyszukiwarce Google. Za\u0142o\u017ceniem Google Authorship by\u0142o zaprezentowanie w wyszukiwarce wizerunku autora danej tre\u015bci (wpis na blogu, tre\u015b\u0107 strony, itp.).<\/p>\n

25 czerwca 2014 roku John Mueller, zapowiedzia\u0142 zmiany dotycz\u0105ce likwidacji tego graficznego dodatku w SERP. Tre\u015b\u0107 komunikatu brzmi:<\/p>\n

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We’ve been doing lots of work to clean up the visual design of our search results, in particular creating a better mobile experience and a more consistent design across devices. As a part of this, we’re simplifying the way authorship is shown in mobile and desktop search results, removing the profile photo and circle count. (Our experiments indicate that click-through behavior on this new less-cluttered design is similar to the previous one.)<\/p>\n<\/blockquote>\n

https:\/\/plus.google.com\/+JohnMueller\/posts\/PDkPdPtjL6j<\/em><\/p>\n

Zgodnie z pierwotnymi za\u0142o\u017ceniami, CTR (click transfer rate) w wynikach wyszukiwania mia\u0142a by\u0107 zbli\u017cona do klik\u00f3w w tre\u015bci bez dodanego Google Authorship. Wysz\u0142o jednak inaczej, CTR w wyniki ze zdj\u0119ciem autora s\u0105 znacznie lepsze ni\u017c CTR w wyniki bez wspomnianego obrazka.<\/p>\n

Podsumowuj\u0105c – znika authorship wraz z informacj\u0105 o ilo\u015bci os\u00f3b obserwuj\u0105cych autora w wynikach wyszukiwania. Dzi\u0119ki temu zabiegowi teoretycznie wszyscy b\u0119d\u0105 r\u00f3wni, szkoda tylko \u017ce w Google r\u00f3wni oznacza zawsze „gorsi od p\u0142atnych rezultat\u00f3w wuszukiwania” \ud83d\ude42<\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Google Authorship (dla tych co nie znaj\u0105 tego terminu) to kr\u00f3tko m\u00f3wi\u0105c obrazki autora umieszczane po lewej stronie wynik\u00f3w wyszukiwania w wyszukiwarce Google.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[218],"tags":[121,122,123],"class_list":["post-309","post","type-post","status-publish","format-standard","hentry","category-archiwum","tag-authorship","tag-google-authorship","tag-serp"],"_links":{"self":[{"href":"https:\/\/piotrgabriel.pl\/wiki\/wp-json\/wp\/v2\/posts\/309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/piotrgabriel.pl\/wiki\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/piotrgabriel.pl\/wiki\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/piotrgabriel.pl\/wiki\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/piotrgabriel.pl\/wiki\/wp-json\/wp\/v2\/comments?post=309"}],"version-history":[{"count":0,"href":"https:\/\/piotrgabriel.pl\/wiki\/wp-json\/wp\/v2\/posts\/309\/revisions"}],"wp:attachment":[{"href":"https:\/\/piotrgabriel.pl\/wiki\/wp-json\/wp\/v2\/media?parent=309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/piotrgabriel.pl\/wiki\/wp-json\/wp\/v2\/categories?post=309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/piotrgabriel.pl\/wiki\/wp-json\/wp\/v2\/tags?post=309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}